Pomegranate Concepts: Study: Women surf the internet more than men and they all look for natural skin care that will make them feel younger

Wednesday, March 19, 2008

Study: Women surf the internet more than men and they all look for natural skin care that will make them feel younger

The Majority of Web Users Are Female,

but What Are They Doing When They Surf?

Type in "What do women want?" on Google's search page, and you'll get 160,000 hits. Try "What do men want?" and you'll get just 27,000 articles.

Roll over hotspots to learn more about what women want. Narrow it down to "What do women want online?" and you'll see just 329 responses, while the same question for men returns only one article (and the explanation manages to fit in the words "kama sutra," "dirty" and "nasty").

Maybe because marketers have long sought the attention of the coveted 18- to 34-year-old male, they already know what men want (see above).

But smart marketers realize they can't ignore the fairer sex in the online world -- now more than ever. Most peg 2007 as the year women tipped the scale to compose more than 50% of online users.

Last year, "women's community" was the most visited and fastest growing internet category and skin care ranked 11th on the most searched word with Paris hilton leading the pack, tied with politics, according to a ComScore Media Metrix year-end report.

The number of unique visits to women's community sites jumped 35% to almost 70 million from 52 million. Both Glam Media and iVillage saw strong growth in visits in 2007, according to ComScore.

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Add that to surging mommy blogs and a global rise in female bloggers, and it looks as though women will continue to be a growing force on the web.

So what do women want online? We scoured the surveys and studies to find out some of their habits, predilections and proclivities and answer that 329-blurb question.

The answer: skin care, natural skin care, organic skin care

This is what Pomega5 is all about.