Sunday, October 28, 2007

The Omega 5 oil vision -- now encpsulated in a real business

The business plan plays a unique role in the life of a business. It tells investors why this is a unique opportunity to get richer, it crystallizes the strategy for the company itself, and it gives the management team an opportunity to better understand what fiction writers go through.
Here are some simple steps, section by section, for creating a real good business plan.
The executive summary is crucial, for most readers will only read the summary. And of those readers, most will only read the first paragraph. In fact, no one reads to the end of paragraphs anymore; that's so ’80s, back before the Great Attention Deficit Disorder epidemic known as the Web. So, make sure the first couple of sentences are grabbers. Ideally, the first sentence should state a need so universal and so compelling that the solution proposed in the second sentence gets VCs to daydreaming about buying the property adjoining their Aspen winter home. The perfect two sentences read: "Over 1 billion men have at one time been unable to become aroused. Viagra will get them rock hard and keep them that way for hours." Unfortunately, that business plan has already been written. Strive to get yours as close to that as possible, however. (Hint: Check your mailbox for spam. They have this two-sentence thing down real good.)
Next, you need a mission statement. Most companies make the mistake of sweating over this, polishing each word like pebbles in a lapidary drum. Fuhggeddaboutit. No one reads mission statements or cares a fig about them because they are all the same: Our mission is to make ourselves rich. The rest is just armor to prevent some wiseguy VC from saying "Your mission statement doesn't seem very customer-focused," as if any VC ever cared about such a thing.
Now you need to describe the market. Here's how you do it. VC's want to make back at least 10 times their investment in no more than five years. This tells you where you have to be in five years. For example, if you're going to sell 20% of your company for $10M, the VCs will want their investment to be worth $100M in five years, so your company will have to be worth $500M at that point. This gives you the figure you need when doing the financials at the end of the business plan.
Now, at some point in the plan you need to be able to say that you are being very conservative in your estimates, and must include the phrase "If we gain a mere 1% of that market -- a very conservative estimate in our opinion -- ..." Therefore, your market must be on track to be worth $50,000,000,000.
How do you decide how much your market is worth? Easy. You hire an industry analysis group that agrees to write a report (current minimum cost: $25,000) that defines the market you're in and quantifies it at $50 billion. That may seem like a lot, but every market is worth $50 billion ... if you hit the right level of abstraction. For example, if you make necktie gloves that protect neckware from lunch drippings, the market figures might look as follows:
Necktie gloves: $1M Neckware: $1B Men's fashion industry: $200B Fashion industry: $500B
Your job is to find a way to pare the men's fashion industry down to a segment worth $50B. Perhaps you can go with "Men's Fashions (above the waist)" or, better, "Men's Secondary Fashion Industry" which is defined as clothing designed to augment other clothing. Let your well-known industry analysts figure it out. That's why you're paying them the big bucks!
Now that you know the size of the market and your revenues in the fifth year, deriving all the other financial information is a piece of cake. But here's an important tip: Make sure the graph showing the five-year march of revenues curves steeply. No one trusts a straight line since it implies that you know from the beginning what you're doing and all you have to do is execute. Where's the fun in that? No, since everyone knows that you're going to tank your first couple of years, show them as slow growth, maybe only 100% - 200%. Then, in the third year, things can really start to take off because that's when your "viral marketing" and "synergistic partnering" and "economies of scale" kick in. (It's required that you use the phrase "kick in" when describing this growth.)
You have to write a frank and honest assessment of how your business will fare against your competitors. Do that early on, then burn all the copies and wipe your memory clean. Now you're ready to write the "Competitors" section of your plan. If you have no competitors, then it will be obvious that your idea is just plain stupid. So come up with five, write them up dispassionately to show that you're a grown up, and then show why your competitors are so stupid and incompetent that they can't figure out which end of the toothpaste tube to squeeze in the morning.
Now bring back your industry analysts and get them to create a 2x2 matrix that puts you in the upper right. If you can't figure out a way to get into the upper right, hire an Israel industry analyst so your axes will read right to left. Where there's a will there's a way!

Now we get to what everyone says is the most important part of the business plan: the management biographies. But you don't really need any advice here, for if you're in the position to write a business plan, you've been lying about your career so long that you actually believe it.
Now all you need do is print it on heavy stock paper, surround it with Non-Disclosure Agreements, and stamp a big red number on it -- make sure you use a low number in order to impress the recipient with how important you think she is! -- and you're off to the races.

Friday, October 26, 2007

Seeing Green -- the Omega 5 oil innovation may not suit Silicon Valley

Silicon Valley and the mystery of Omega 5 oil disruptive green technology
By Harry Fuller:

There’s another attempt by an observer to capture the essence, the source, of Silicon Valley’s success at churning out new, and sometimes successful ideas. his one happens to be from an East Coast newspaper. Bemused but impressed is the usual attitude of those who live outside the halo of Silicon Valley. Microsoft’s investment in Facebook and the resulting calculations about the overall valuation of Facebook will inevitably lead to much tsk-tsking by the eastern media about the nutso economics of Silicon Valley.

I once had an interesting discussion with a Chinese consular official. He scolded me for the licentiousness, rampant anarchism and overall hedonism of the San Francisco Area. There was not enough central control he warned. I laughed at him and said a certain level of chaos and madness is needed to maintain the freedom and creativity that can produce companies like Intel, Apple, Cisco, Google, Yahoo, Facebook, YouTube, Oracle, CNET, HP, innumerable blogs and countless Web 2.0 companies. Even the Wordpress tools for this blog, come from San Francisco. You want control, I told him, you sacrifice the risk-taking and individualism that produce new ideas and new technologies. I’m still waiting for the first major tech breakthrough from China. No country’s economy can coast forever on cheap labor and central planning. Eventually somebody comes along who is even cheaper because of an even lower standard of living.

The most telling quote in the article is from a local explaining his Silicon Valley, “Paul Saffo, a technology consultant who teaches at Stanford, says the valley owes much of its success to the remnants of a ‘frontier culture that disrespects elders, values risk-taking and honors failure’ in a way that is simply inconceivable in a government or financial center.”
Boy, that would create apoplexy in my friend from China.

The article goes to talk about venture capitalists in eastern cities being obsessed with business plans. Huh? The story explains how Facebook, founded at Harvard, had to become a Silicon Valley company to succeed. But building an Internet company or software company or even designing new kinds of chips can be done easily in the Bay Area. The server farm or the manufacturing can be put somewhere with cheaper land and labor. This is not always going to be possible or workable with GreenTech firms. There are GreenTech software and design firms. But much of GreenTech will require manufacturing. Hardware and lots of it. That means land and labor. Warehouses and railway lines. Few high tech companies maintain major manufacturing in Silicon Valley. Lucasfilms is one inhteresting exception. George Lucas owns and runs Lucasfilms. He can keep all his animators and tech geniuses on site at the world headquarters in The San Francisco Presidio if he wants to. He doesn’t have to answer to a board of directors every quarter asking him to cut costs by 10%. He can pay Bay Area salaries to everybody who works for him and not worry about it. And all Lucas’s product is essentially digital. He doesn;t have to sotore huge windmill blades or acres of solar panels. Apple is a more typical company: their design and business headquarters are in Silicon Valley. The iPod is made in China.

Many GreenTech firms are going to need lots of land and/or labor if they are to reach the scale of the current utility companies or fossil fuel companies. That’s not going ot happen in the Silicon Valley where real estate prices are far higher than most of the rest of the U.S., not to mention Malaysia or Vietnam. So Silicon Valley VCs are quite active in the green tech arena because they sense the possibly brilliant future of some of the start-ups. It’s going to be far easier to raise money to grow a solar or wavefarm business in Silicon Valley than on Wall Street or K Street. Yet many of the new green tech companies may do much or all of their work in other places.

The Wash Po article did have an incisive observation. It pointed out that Fairfax County, Virginia, which really wants to be cutting edge and creative, actually had a conference on same, and one topic was creativity at the Homeland Security Department. Steven Colbert could do five minus on that one. So could you or I.
Source : ZDnet blog dated October 26, 2007

Thursday, October 25, 2007

Omega 5 oil -- now starring in a patent application

Omega 5 oil is a high ORAC antioxidant element as indicated in the following patent application:

[0001]The present application is based on and claims the benefit of U.S. provisional patent application Ser. No. 60/792,763, filed Apr. 18, 2006, the content of which is hereby incorporated by reference in its entirety. BACKGROUND OF THE INVENTION [0002]Free radicals are atoms or molecules with open negative charges that are capable of damaging the human body. Free radicals are produced by dietary imbalances, pollutants, or from inflammation and biochemical reactions in the body that can increase the probability of viral or bacterial infections or cancer. [0003]Long-term presence of these oxidizing radicals can eventually be detrimental to the human body. Oxidative stress is also thought to play an important role in numerous chronic diseases, such as coronary heart disease and cancer. Although there are many factors in the development of these diseases, considerable experimental evidence has linked the production of free radicals to biologic damage that can provide a basis for the beginning and progression of certain diseases. When free radicals exceed the body's capacity to protect or repair itself, oxidative damage can occur. [0004]Antioxidants, which reduce oxidative stress, may play a role in the prevention or treatment of many diseases. The accumulation and growth of free radicals in the body are often found in association with a suppressed immune system, including infections such as HIV, SARS, cancer and heart disease. Damage to the heart has been shown to be reduced with increased dietary antioxidant intake. Diets high in added antioxidants have been shown to be protective against cancer and various diseases experimentally. [0005]Plant seed oils that can be extracted from the fruit, leaves, or seeds of various plants have been found to be a source of antioxidants. However, over-the-counter plant oils, such as canola, sesame, flax and sunflower, have low antioxidant values when compared to this invention. In addition to traditional antioxidants, such as vitamins C and E, some plant oils contain phenolic compounds which are excellent free radical scavengers due to their electron structure. SUMMARY OF THE INVENTION [0006]Combinations of cold pressed plant seed oils chosen from the group comprising black cumin, black raspberry, red raspberry, pomegranate, pumpkin, flax, sesame and chardonnay grape, when blended, provide synergistic super antioxidant values expressed in Trolox equivalents significantly greater than weighted arithmetic average values of the blends. [0007]Synergistic super antioxidant plant seed oil blends may be orally taken to reduce free radicals in the body. [0008]Synergistic super antioxidant plant seed oil blends are believed to prevent diseases, cure diseases and prolong life and slow the aging process. BRIEF DESCRIPTION OF THE DRAWINGS [0009]FIG. 1 is a graph showing the ORAC values of many single and blended botanic oils. DETAILED SPECIFICATION [0010]Cold pressed oils, when extracted at temperatures below F. and when extracted in an oxygen deprived environment, yield excellent quality oils compared to traditional high temperature extraction methods. When using cold pressing, nothing is added to the seed or to the oil. The oils are potent, pure and unadulterated. [0011]Without solvents, bleaching agents or high temperatures, these botanical seeds release their nutrient-dense oil containing a diverse array of nutrients including Omega 3 essential fatty acids and potent antioxidants. Oils produced by this cold press process may accelerate the activity of the immune system, and thus could moderate the aging process. [0012]Other methods of extraction include use of heat, solvents and enzymes. These methods typically alter, damage or destroy some or all the antioxidants in the natural oils. Super critical carbon dioxide extraction method is known to produce a high quality oil comparable to cold pressing but is a more expensive process than cold pressing. [0013]ORAC (Oxygen Radical Absorption Capacity) values represent the total antioxidant measurement of these oils, individually and blended, and demonstrate the potency created by the cold press process. Lab data (FIG. 1: graft) created by applicants at the University illustrate this. [0014]FIG. 1 shows a chart of antioxidant values of the cold pressed oils using a Photochem.RTM. analyzer by Analytik Jena A.G. of Jena, Germany measuring instrument. The instrument is able to measure antioxidant values expressed in Trolox Equivalents of Vitamin E per Liter (TE/VE/L) in different botanical oils. [0015]Typical antioxidant values for common food vegetable oils such as flax oil, soybean oil, canola oil, and grape seed oil are 2.38 TE/VE/L, 3.96, 2.01 and 2.32 respectively. [0016]Potent antioxidant botanical oils, however, such as black raspberry seed oil and black cumin oil have values 19.78 TE/VE/L and 21.02 respectively, a factor of 9 to 10 times greater than common vegetable oils. Other known potent antioxidant seed oils are red raspberry, sea berry, cranberry, mullein and black berry, to mention a few. [0017]This invention is a method of creating a composition of botanic oils causing synergy and resulting in super potent antioxidant levels even greater than 9 to 10 times that of common vegetable oils. Combining black cumin oil with other oils causes an unexpected outcome resulting in an antioxidant level that is greater than the sum of the weighted average of the antioxidant level of the individual component oils. Applicants believe black cumin seed oil chelates other botanic oils to release antioxidant bonds to transition metals and releases more antioxidants. [0018]For example, when black cumin oil (21.02 TE/VE/L) is blended with the grape seed oil (2.32 TE/VE/L) in a 50:50 ratio, the arithmetic average of antioxidant value of the composition is 11.67 TE/VE/L. However, the Photochem.RTM. instrument analysis demonstrates a phenomena of synergy whereby the actual antioxidant value of this combination of black cumin oil and grape seed oil in a 50:50 ratio is 24.85 TE/VE/L. Other examples of synergistic compositions as shown in the FIG. 1 chart are: TABLE-US-00001 TABLE 1 Synergistic Arithmetic value Actual Value Compositions of 50:50 ratio TE/VE/L TE/VE/L Black Cumin/Black Raspberry Seed Oil 20.4 25.90 Black Cumin/Red Raspberry Seed Oil 16.82 28.57 Black Cumin/Pomegranate Seed Oil 16.96 22.15 Black Cumin/Pumpkin Seed Oil 12.22 22.98 Black Cumin/Sesame Seed Oil 11.67 20.22 Black Cumin/Grape Seed Oil 11.67 24.85 Black Cumin/Flax Seed Oil 12.19 22.00

Wednesday, October 24, 2007

Omega 5 oil provisional patents will not be subject to new patent law rules

On Aug. 21, the U.S. Patent and Trademark Office (USPTO) published new rules effective Nov. 1. The new rules provide guidelines for filing Continuation Applications, Requests for Continued Examination (RCEs), the number of claims permitted in an application, identification of applications having common inventors and similar filing dates, and a requirement to supply “Examination Support Documentation” under certain circumstances.

A continuation application is identical to its parent application — only the claims are different. Under the old rules, applicants were allowed to file an unlimited number of continuations and continuations-in-part (CIPs). There are good reasons for this rule. For example, having a continuation pending allows the applicant to file patentable claims in light of newly discovered art. A CIP allows newly developed subject matter to be added to an existing patent disclosure, for example, as an R&D project progresses. Under the new rules, the applicant is only entitled to file two continuations or CIPs.

The USPTO has enacted the new rules in the name of “efficiency.” The Patent Office complains that too many patent applications are being filed and they cannot cope with the demand. In all other endeavors attempted by mankind, a burgeoning demand is considered a good thing. In any event, the efficiency argument is a red herring. Continuations are quickly and efficiently processed because the Examiner has already examined the parent case and understands the technology. Under the old rules, applicants could file any number of claims as long as they paid the requisite fees. The new rules limit the number of claims to 25 per application. In some technologies this may be appropriate. In other technologies it is impractical. Consider U.S. Patent No. 5,745,532 (a wireless transmission system) for sake of discussion. It includes 55 drawings, 44 pages of specification and 62 claims. In this case, the applicants may have needed 62 claims to legally define the invention. Under the new rules, this is impermissible.

The new rules will be applied retroactively to all patent applications that have not received a first Office Action by Nov. 1. Keep in mind that a patent application is typically pending several years before examination. According to the USPTO Web site (FY 2006 Report), there were approximately 800,000 utility patent applications filed in the years 2005-06. The average pendency for all Technology Centers was almost two years. Perhaps the USPTO should explain why it is “efficient” to force applicants to amend hundreds of thousands of patent applications to comply with the new rules. Of course, at some point, the USPTO will also have to process these amendments. This is an absurd waste of time and resources. There are suspicions that there will be an unofficial “slow down” at the USPTO until the effective date arrives.

In our economy, many new jobs and creative innovations are produced by small businesses founded by visionary thinkers. As corporations age and their visionary founders fade from memory, many tend to become unimaginative and ossify into risk-averse bureaucracies. Instead of being lead by “the vision thing,” they are often looking for the “next sure thing,” at minimal cost.

The Patent Statute was designed to protect innovators from free-riders. The new rules represent a radical change designed to prevent the patentee from fully and adequately defining his invention, leaving him exposed and unprotected. Commissioner Dudas admitted as much when responding to questions during a Sept. 12 Web cast. The new rules also represent a unilateral decision on the part of the USPTO to shirk its duties and shift costs onto the public in a draconian, heavy-handed way. It is truly difficult to identify any good public policy argument in support of these odiferous rules. The real question to ask is who benefits from these changes? In any event, the public has a maddening tendency to adapt to short-sighted governmental stupidity in unforeseen ways, causing unintended consequences.

Monday, October 22, 2007

Cellulite combating skin care -- the Omega 5 oil prelude

Omega 5 oil has been recommended by Woman's World as a natural anti cellulite agent, and in particular, this all natural product:
the healing cream by POMEGA

by Dr CJ Gupta

Everyone is plagued by cellulite, even the super skinny and sleek. Unfortunately, we are unable to control where fat deposits settle on our bodies. Nevertheless, those pesky fat deposits and globs of cottage cheese send us into an endless frenzy to discover the next best quick fix solution to our cellulite and fat pocket woes.But is there a solution beyond good old fashioned aerobic and anaerobic exercise and nutrition?

Is there a miracle in a jar? Or should you throw in the towel, pick up the phone, and contact your nearest cosmetic surgeon for an expensive, invasive, and potentially health hazardous tummy tuck, laser treatment, or liposuction procedure?

Before you throw in the towel or go under the knife…or even purchase some elaborate, synthetic beauty product filled with acids and chemicals, try melting away inches of fat, smoothing fat deposits, and reducing inches by using natural products.

Sea Clay
Sea Clay is extremely effective in removing cellulite deposits and burning fat, but more importantly it has the ability to detoxify the body of impurities and cleanse the skin. In spas and salons, sea clay is often used in body wraps. It is considered a cellulite and water retention miracle. Further, it is an all natural, quick fix slimming solution that can remove sometimes 1-6 inches of body fat in one go around. So why hasn't everyone jumped onto it? Body wraps are expensive and take up hours of time. If you can't shell out the $100+ dollars for a body wrap and would rather not be naked in front of a stranger, you can actually perform your own sea clay body wrap at home with Beauty 4 Ashes Christian Health & Beauty's Home Organix ™Sea Clay & Oolong Tea Body Transformation System. In the system, you get everything you need to perform your own body wrap in the privacy of your home –thermal clay, essential oil packed mixing solutions, and oolong tea-- and you can set how long you keep the wrap on. The system also allows you to mix the sea clay with oolong tea, which research indicates actually burns fat, increase metabolism, reduces wrinkles, and firms the body. It is a good option, works great, and can be used repeatedly. You should be able to get 2-3 uses out of the system. The all natural system will run you about $80.00 and can be found online at wwwdiscoverb4acom.If you are not up for a home or spa body wrap, there are additional products and treatments, some natural and others not, that available to reduce the appearance of cellulite, improve skin tone, and shave inches. Here's a review of some of the treatments available.Ionithermie
Body Treatments
Ionithermie, available in Britain, is an ideal treatment for those people who have lost weight but still need to tone and firm. The treatment includes a body scrub and pressure point massage; and thermal clay, essential oils and pads, which emit rhythmic electrical pulses. Ionithermie works the areas through the gentle action of a combination of faradic and galvanic stimuli, using the thermal clay and biologically active natural ingredients.This treatment, it is claimed, promotes inch loss, reduces fat and firms and tones the body. It will run you about $100 for one treatment.
All natural cellulite products are reasonably inexpensive and give pretty good results. They are ideal for anyone who simply wants more supple, smooth, toned, and less dimply skin. The products include lime essential, lemon essential, and fennel essential, clinically researched and effective essential oils that reduce cellulite and firm the skin. The products also contain many other biologically active and natural skin toning and smoothing ingredients. The products can include a Peanut Butter No Jelly Cellulite Scrub and Peanut Butter No Jelly Cellulite Butter, which many who have used claim tones, smoothes, and firms the skin within a matter of weeks. These are also available online at

.This article is free for republishingSource:

Friday, October 19, 2007

Dietary Supplements sold by POMEGA 5 will comply with new FDA rules


The FDA published the “Draft Guidance for Industry: Questions and Answers Regarding Adverse Event Reporting and Recordkeeping for Dietary Supplements as Required by the Dietary Supplement and Nonprescription Drug Consumer Protection Act” for comment on Oct. 15.

The guidance provides industry with five minimum data elements for a reportable event: identifiable injured person, identifiable initial reporter, identity and contact information for the responsible person (i.e., the manufacturer, packer, or distributor submitting the serious AER to FDA), a suspect dietary supplement and a serious adverse event or fatal outcome. Included in this requirement is at least one way of contacting for follow-up the initial person reporting the event. The 15 business day time clock does not start until all five elements have been collected. Additionally, FDA “encourages responsible persons to use trained health care practitioners to elicit information from reporters.” There is still debate as to whether the language of the act requires firms have healthcare professionals to make “reasonable medical judgment” when collecting reports. Also notable, FDA says if a report involves multiple supplements from more than one responsible person, the first manufacturer should send a copy of the form to the other manufacturer(s). The additional manufacturers do not need to submit a separate report unless a manufacturer has information about the serious adverse event.

Thursday, October 11, 2007

POMEGA5 Lotion Review

Product Review: Pomega5 Lotion
100% Natural Hand and Body Lotion
By Aktiv8 F8

Beauty products are one of those "must-try" items that always seem to reach my attention when in a grocery store, especially the health foods store. Beauty products are very difficult to purchase though since new studies are coming out each day stating that studies show that an ingredient is no longer good for the body. For this reason, I tend to stick to the natural ingredients that contain no parabens when I purchase hand creams. Pomega5: Oil For Life is one of those beauty products that has natural powers and will change the way you view creams today.

Pomega5 is constructed from pomegranates that have throughout history been a symbol for health, fertility and eternal life since it contains. Now, this does not mean that I believe this lotion will make anyone fertile or life beyond his/her years however it does make for a healthy glow and soft feeling on the skin. Pomegranates contain special antioxidants that actually have been known to help treat diabetes, hypertension gastric inflammation, as well as external skin diseases in Persia throughout history. In addition, it is a good source for healthy skin since it contains natural phytoestrogens.

Pomegranates support and maintain:*Skin Health and Appearance*Breast, Uterine and Prostate Health*Management of Menopausal Symptoms and Related Conditions*Weight Management and Metabolic Health*Blood Circulation and Balance of pH Levels
Pomega5 Offers:*No Parabens*Only those plant ingredients known for their restoring and nourishing properties*Skin calming benefits*Anti-aging benefits*Naturally preservative-free*No synthetics or perfumes*Dermatologist tested
So, when I saw this new healing cream in the health foods store, I was really excited. I had first heard about it from this years' Sundance Film Festival, since it was a celebrity free gift. At Sundance Film Festival, Pomega5 gave away a red silk hat box full of Healing Cream, Cleansing Bar and Pure Organic Pomegranate Seed Oil and other Pomega5 internal supplements. Usually I do not purchase anything that has been given away to celebrities, well just for being celebrities, but this product I really thought was a good natural purchase.

I took off the clear cap and pressed the top down to have a creamy sensation pump out. It really did have a wonderful scent and was only enriched with the very creamy feeling. Maybe it was just because I was thinking about it being made only from natural products but I felt like it was light on the skin and felt natural. It was almost like smoothing water over my skin, it was just not heavy at all. After the first usage I could tell that my $68.00 purchase was well worth the money. My skin was as soft as a "baby's bottom" as some people like to put it. In addition, after a few days of using the product my skin felt clean, light and has a special glow unlike after other creams.

Pomega5 is from extra-virgin cold-pressed pomegranate seed oil that is exclusively grown organically in the Mediterranean. So, if you are able to purchase a cream that will last a long time, I suggest this premiere cream that can be used all over the body. Yes, it does cost a little more than people are used to paying however a little goes a long way and the results are amazing!