London – A shake-up of the natural cosmetics industry is expected to begin this year as a number of natural & organic standards are introduced. Organic Monitor (www.organicmonitor.com) sees 2008 as a defining year in which the adoption of private standards leads to a clear demarcation between pure natural / organic cosmetic and pseudo products. The growing number of certified products - clearly distinguished by logos and symbols – is expected to strengthen consumer confidence in natural & organic cosmetics.
The most important development this year will be the introduction of European standards of natural and organic cosmetics. which are likely to apply to the POMEGA5 products. The leading certification agencies in Europe have been working on harmonization of private standards for over a year.
Whilst the agencies with the leading natural & organic cosmetic standards in Europe are working on harmonization, other groups are developing their own standards. Various private standards are being introduced by certification agencies, industry groups and retailers.
Most developments are occurring in North America.
NaTrue, an industry group that represents natural cosmetic companies, has recently announced that it is also developing its own standard. The group plans to introduce its natural cosmetic standard later this year, and will also lobby the EU for legal protection.
Retailers are also developing their own standards for natural & organic beauty products. Whole Foods Market has just announced its Premium Body Care Standard to separate its products from inferior naturals. British retailers have already introduced natural personal care ranges under their private labels. Boots has also developed its own standard for its Botanics Organics launch last year.
Private standards are being introduced to differentiate pure natural & organic cosmetics from competing products that contain low levels of natural ingredients and high levels of synthetic chemicals. The industry, realizing that standards and logos are important to build consumer trust, however appears to be dividing in terms of developing these very standards. The number of standards is proliferating, however it will ultimately be consumers that decide what standards and logos will succeed.
The Pomega 5 soap collection
About Organic Monitor
Organic Monitor is a business research & consulting company that specialises on the global organic & related product industries. Since its formation in 2001, Organic Monitor has been providing a range of business services to operators in high-growth ethical industries. Our business services include market research publications, customised research, business consulting and workshops. Visit us at www.organicmonitor.com
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