Tuesday, July 15, 2008

POMEGA5 -- not only organic but also upscale

In 2006, only 4% of beauty product launches claimed to be organic
Today, organic skincare is one of the fastest growing industry segments and the term has lost a little luster. Consumers purchasing organic products now want to know if the ingredients were sourced locally or support fair trade principles, and companies are responding with more labels and more certifications.
Just imagine how great your will look with the POMEGA5 green product's knowing that you do not give up quality and texture for being just organic. A true rival to all upscale department store products.
And it isn’t only what’s on the inside that counts. Product packaging is going greener too. Using post-consumer paper and plastics used to be sufficient. Now companies are moving towards zero (not less) waste. Joshua Onysko of Pangea Organics is leading this charge with his packaging that literally sprouts herbs when planted. (It works. I tried it.)

This competition to differentiate on green terms (differgreentiation) is a bright spot in an industry traditionally known for intimidating ingredient lists, questionable product safety and dubious marketing claims. It’s exciting that skincare companies are starting to consider the overall environmental impact of their products from sourcing to disposal, especially after watching this video.

Last week I had the opportunity meet with Dr. Nitasha Buldeo, founder of Organic Apoteke. I think she put it all in perspective by pointing out, “Who wants to look beautiful in an ugly, dirty world?”

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