Friday, March 21, 2008

How to make a new Omega 5 oil customer also a repeat customer?

This is not the Geico guy



Which is Better: New customers or repeat business?
For pomega5 -- it is all the same, they both love the products

Every management authority on the circuit says that loyal customers and their repeat purchases are the cornerstone of your long-term successful business. The reason is obvious: it is less costly to get your existing customers to buy more than it is to find new ones. The lower cost of sale leads gives you higher operating margins, which you can then invest in other business building activities, and so it goes.

Since I'm bringing this up at all, you've got to ask yourself, "Is this old saw true?"

For incremental growth up to around 20 percent per year, the answer is yes. It's true.

Spend your energy selling more to your top customers and you'll do just fine. And 20 percent year after year is definitely nothing to sneeze at.

But what about faster growth? Massive growth, mega growth, breakthrough growth? What if you've just got to take over your market, fast?

To get revenue increases of 50 percent, 100 percent, or more, that expert wisdom is just plain wrong. To get quantum growth in your business you're going to need more people buying your products and services - and lots of them.

Product development mastermind Doug Hall conducted research using the Scan Database, which contains over 9400 products with Universal Product Codes. Hall's statistical model shows that new customers are 2.8 times more important to rapid revenue growth than repeat purchasers.

It's not hard to understand when you consider this question: How much money can each customer or customer spend with your company? Can they double their spending? Maybe. If that's true, you might squeeze that 100 percent growth from your loyal base.

But is that reasonable to expect? Perhaps for one year. But repeatedly? That's just not likely, and companies that focus all their attention on retention are eventually going to see revenue growth stall or decline.

But can you double your customer base?

Yes, you can and this is what POMEGA5 has accomplished in 2007 and will repeat in 2008. And you can do it repeatedly. It doesn't matter whether you call them customers or clients, the equation is the same: it's easier to geometrically grow the customer base than the money each customer spends.

Of course, the strongest companies do both. They increase the spending of each loyal customer, and aggressively court new ones. But because they think it's more cost-efficient, too many entrepreneurs focus on developing repeat business and limit their new customer activity. Don't get caught in that trap; while you're creating loyalty, your competitors will expand around you and with their riches, drive you right out of the market.

Developing new customers is not easy, but here are few steps to get you on the road and keep you there.

1. Continually focus on getting new customers. Develop automatic referral processes like Quantum's Envelope Referral System. Schedule low cost or free informational seminars. Build strategic partnerships. Create affiliate marketing programs. Use direct marketing techniques: mail, email, telephone, and so on.

2. Remember that your goal is total customer growth. This means that while you're adding new customers, be sure not to lose the ones you already have. And that means those customers are not dormant - a customer who's not spending isn't much of a customer at all. Any solid customer growth plan also includes a re-sell, up-sell and cross-sell program in addition to the customer acquisition plan.

3. Redefine your Unique Client Value position to include the "next niche over." When you've exhausted the customers in your specific niche (defined by your Core Marketing Message and your Unique Client Value) it may be time to move into another market space. The easiest niche to segue into is one that shares characteristics with your current market. That's why we call this the "next niche over." Sometimes all it takes is a small tweak to your product offer or the way you package it. Sometimes, you only have to alter the marketing message and collateral.

4. Dramatize the Differences. At some point you must take customers from your competitors; that means you can't have a me-too offering. You've got to be better, you've got to be different, you've got offer something they don't have. Unless your competitors really stink their customers won't become your without a compelling reason. And just because your mousetrap is better they won't come running, you have to let them know, communicating your commanding value clearly and often.

5. Create segmented offerings to make the differences more pronounced. Just as you use "silver, gold, platinum" pricing to segment your own customer base, do the same to distinguish yourself from your competitors. If you need a low-end offer, remove the frills, strip down the packaging, if possible make the product "virtual," digital, or downloadable. On the high-end, make your product super-premium. Bump up the quality of your materials. Add personalization. Add intimacy and service elements that competition will be afraid to offer.

Follow these five steps and you will be on the road to quantum growth. Remember - that as you're driving new customers to your door you must make sure to build loyalty at the same time. In another article we'll talk about ways to do just that.
POMEGA5 oil strategies

Ashley Alexandra Dupre gone wild
Organic skin care
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Wednesday, March 19, 2008

Company valuations on the rise


VC valuations rise again, but pace of growth slows
“As we emerge from a slowing economy, the IPO sun will rise again,” says Howe.
While venture capitalists still placed higher valuations on the Bay Area companies they backed in the fourth quarter, the pace of rising year-over-year valuations slowed from the year's previous quarters.
That was among the latest findings by Fenwick & West's quarterly survey of venture financings based on 103 Bay Area companies that got VC backing in the fourth quarter.
The Fenwick & West Venture Capital Barometer showed a 55 percent average price increase for companies receiving venture capital in last year's fourth quarter compared with the companies' prior financing round. That's not too shabby. But companies getting venture financing in the first three quarters of the year saw an average price increase from their previous round of 75 percent.
The pace of up rounds -- meaning the latest venture financing was made with a higher valuation on the company's securities from its previous round -- to down rounds also flagged. In the fourth quarter, up rounds accounted for 69 percent of the deals vs. 22 percent down rounds and 9 percent flat. That compares with an average of 80 percent up rounds and 11 percent down rounds and 9 percent flat in the prior three quarters of 2007.

But the Silicon Valley law firm pointed out that venture capital enjoyed a rather robust year in 2007. That's good news for the Bay Area, which receives about a third of all venture dollars invested.

Venture capitalists put to work $29.9 billion in 2007, making it their most active year since 2001. It was 8 percent higher than the amount invested in 2006. But the fourth-quarter investment of $7.3 billion was about 5 percent less than last year's second and third quarters.

The red-hot cleantech sector saw the greatest growth, with 187 transactions raising a total of $2.5 billion, up 67 percent from 2006.

There was also some good news for VCs looking to cash out of previous investments.

The law firm noted that 2007 was the best year for both initial public offerings and acquisitions of venture-backed companies. The acquisition of venture-backed companies rose in the fourth quarter, with 106 transactions totaling $16.2 billion, compared with 97 deals totaling $11.3 billion in the third quarter. Last year saw a total of $46.2 billion paid for venture-backed companies, with a median transaction price of $98 million, both were the best showings since the bubble year of 2000.

Public debuts of venture-backed companies rose in the fourth quarter, with 26 initial public offerings raising $2 billion. For the year, 74 venture-backed companies raised $6.7 billion in IPOs.
The Pomega5 family of products
The IPO window was closing as the year wound down and investors rediscovered that risk is a four-letter word.

"Although it does not resemble the securitized toxic waste and leveraged loans contaminating the capital markets, IPOs have been eschewed during a time of uncertainty," Benjamin Howe, CEO of investment bank America's Growth Capital, wrote to clients this month.

In the first two months of this year, only 11 IPOs have been priced, including three tech deals. That's a 70 percent decline from the 37 pricings that occurred in the first two months of 2006. Some hope Visa's public debut -- expected to be the nation's largest IPO ever -- will whet investors' appetite for new issues. But Visa's half-century of operations and immense profitability isn't likely to jumpstart the market for the typical IPO near-term.

"As we emerge from a slowing economy, the IPO sun will rise again, regain its footing and prosper heading into the fourth quarter of 2008 and (into) 2009," Howe said.

Proving once again, that investment bankers will always see the silver lining amid ominous clouds.




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Study: Women surf the internet more than men and they all look for natural skin care that will make them feel younger

The Majority of Web Users Are Female,
but What Are They Doing When They Surf?

Type in "What do women want?" on Google's search page, and you'll get 160,000 hits. Try "What do men want?" and you'll get just 27,000 articles.

Roll over hotspots to learn more about what women want. Narrow it down to "What do women want online?" and you'll see just 329 responses, while the same question for men returns only one article (and the explanation manages to fit in the words "kama sutra," "dirty" and "nasty").
Maybe because marketers have long sought the attention of the coveted 18- to 34-year-old male, they already know what men want (see above).
But smart marketers realize they can't ignore the fairer sex in the online world -- now more than ever. Most peg 2007 as the year women tipped the scale to compose more than 50% of online users.
Last year, "women's community" was the most visited and fastest growing internet category and skin care ranked 11th on the most searched word with Paris hilton leading the pack, tied with politics, according to a ComScore Media Metrix year-end report.
The number of unique visits to women's community sites jumped 35% to almost 70 million from 52 million. Both Glam Media and iVillage saw strong growth in visits in 2007, according to ComScore.
We love Pomega5 products


Add that to surging mommy blogs and a global rise in female bloggers, and it looks as though women will continue to be a growing force on the web.
So what do women want online? We scoured the surveys and studies to find out some of their habits, predilections and proclivities and answer that 329-blurb question.
The answer: skin care, natural skin care, organic skin care
This is what Pomega5 is all about.

Organic skin care
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Tuesday, March 18, 2008

ExpoWest audience was quite amazed -- is it possible that what you saw on the label was what you got?

POMEGA5, what you see is what you get




Omega 5 oil skin care products are a true rarity amongst natural cosmetics
how do they do it?



Linda Kravits is a true believer in the no gimmicks or tricks statement of POMEGA5
The nothing to hide policy is still in tact in all respects



It was the moment that dignity would be returned to state government. Eliot Spitzer, felled by his sex-for-cash improprieties, was no longer Governor of New York and David Paterson was taking the reins. A pity then that by yesterday we were hearing of new slap-and-tickle naughtiness – from Mr Paterson no less.
As if Mr Spitzer hadn't shocked us enough. Now we had Mr Paterson's confessions. And what was that other newsbreak? Oh yes, three-way sex and the ex-Governor of New Jersey.
What aphrodisiacs are these folks taking? Mr Paterson, who is blind, sat down with reporters from the New York Daily News within hours of his swearing in to bare his soul. Yes, he said, his wife, Michelle, had gone through a bit of a bad patch and beginning in 1999 he had began his liaisons with a mistress in a Manhattan hotel that lasted two or three years.
Probably, this was a wise strategy. Rumours had been circulating in the corridors of the state legislature in Albany, where the swearing-in took place, for days. Mr Paterson may have lanced the boil before it became truly troublesome.
"This was a marriage that appeared to be going sour at one point," he said. "But I went to counselling and we decided we wanted to make it work. Michelle is well aware of what went on."
It helps that his wife also acknowledged their past problems to the paper.
It is a rival tabloid, the New York Post, that has carried tales of torrid three-ways involving James McGreevey shortly before he became Governor of New Jersey. They came from a former aide and chauffeur. Mr McGreevey confirmed them as true but another of the participants, his soon-to-be ex-wife, Dana Matos, insisted they were not
Mr McGreevey ceased to be New Jersey's governor nearly four years ago with his now famous "I-am-a gay-American" confession. Yet, neither he nor Ms Matos seem able to stay out of the headlines. A bitter divorce is under way and last week, she wrote an article in The New York Times equating her experience with the humiliation suffered by Mr Eliot's wife, Silda Spitzer.
None of what she was saying – particularly her claims that her husband hid his sexuality in the marriage – sat well with the former chauffeur, Teddy Pedersen. She must have known her husband was not entirely straight, he told the Post because of all the "Friday Night Specials" they spent together.
This, he claimed, is what they used to call the evenings when he, Mr McGreevey and Ms Matos would get together for a routine "hard-core consensual sex orgy".
Mr McGreevey had little to lose corroborating Mr Pedersen's tales. Mr Paterson may also have escaped bigger scandal, assuming – and he has insisted it to be so – he used no state money for his mistress misdemeanours.
At some point, meanwhile, the script of state government in New York and New Jersey will presumably become a little less Benny Hill and more about, well, government.

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Green Beauty trend is very strong in 2008

POMEGA5 Products



The green beauty trend has reached a tipping point, and companies from Whole Foods to Clorox are vying to be the greenest.

With limited federal regulation of labeling terms like "natural" and "organic", corporations are self-regulating and jockeying to establish their version of green as the industry standard. The result is a product labeling frenzy.

Earlier this month, Whole Foods Market launched a premium body care labeling initiative. Sephora quickly followed by defining natural beauty last week. Even Burt's Bee, who was recently acquired by Clorox, is setting the natural standard.

In 2006, only 4% of beauty product launches claimed to be organic. Today, organic skincare is one of the fastest growing industry segments and the term has lost a little luster. Consumers purchasing organic products now want to know if the ingredients were sourced locally or support fair trade principles, and companies are responding with more labels and more certifications.
The new company on the block is POMEGA5 with superb omega 5 oil products. They present astounding technology in cosmeceuticals.

And it isn't only what's on the inside that counts. Product packaging is going greener too. Using post-consumer paper and plastics used to be sufficient.
Now companies are moving towards zero (not less) waste. Joshua Onysko of Panega is leading this charge with his packaging that literally sprouts herbs when planted. (It works... I've tried it.)






This competition to differentiate on green terms (differgreentiation) is a bright spot in an industry traditionally known for intimidating ingredient lists, questionable product safety and dubious marketing claims.

It's exciting that skincare companies are starting to consider the overall environmental impact of their products from sourcing to disposal, especially after watching this video.


Last week I had the opportunity meet with Dr. Nitasha Buldeo, founder of Organic Apoteke. I think she put it all in perspective by pointing out, "Who wants to look beautiful in an ugly, dirty world?"

New entries to the POMEGA5 club



www.pomega5.com

FOXBusiness: Delta to Offer Buyouts to Some 30,000
Stepfather Convicted of Manslaughter in Abuse Case
Agents Seize 411 Bottles of Snake-Infused Booze
Air Search for Missing Middlebury College Student
Mummified Dinosaur Slowly Being Revealed
Cops Called After Video of Teen's Sex Act Distributed
6-Year-Old Boy Dies After Being Shot in Eye
Deadly Disease Causes Sisters to Grow Too Much Skin
Programmer: 'I Wasn't Involved in Wife's Disappearance'
Woman Sues Airline After Her Flight Turns X-Rated
Man Convicted in Tourist Slay Killed Near Same Street
'English Patient' Director Anthony Minghella Dies at 54- FOX 411: Sad News — Remembering Anthony Minghella
Murder Case Against Grannies Reads Like Movie Plot
New N.Y. Governor Admits to Affairs With Many Women
After Bad Breakup, Man Puts Entire Life Up for Auction



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Monday, March 17, 2008

How to date a younger guy and to survive to tell about it?

First, apply Omega 5 oil skin care, you do wish to look attractive, don't you?
The truth about toy boys

One website taught this correspondent about the pleasures of younger flesh. But first she had to learn the ropes

Jamie Neverland

A 28-year-old employee of mine introduced me to the joys of younger men on a work trip last summer. At 42, I was fresh out of a 10-year marriage and most likely to spend my evenings at home reading the BBC Good Food magazine. It had never even crossed my mind that anyone, let alone a younger man, might find me attractive.

When I split up with my husband, one of his parting shots was that nobody would ever find me attractive again, and that he was the only chance I had left. At the time, I believed him – so much so that even before I succumbed to this new fling, I had to get the fling to repeat himself four times before I believed that he wanted to go to bed with me.
But, as it turns out, there are plenty of young men out there who are keen to date older women.
Now, I date them exclusively.
And I’m not alone. There are 6,000 members of www.toyboywarehouse.com, an internet dating service created specifically to introduce younger men to older women. So far, I have been out with several men in their twenties, including a nuclear physicist who was quite geeky, and one who lied about his age and turned out to be just 20. At the moment, I’m seeing a 26-year-old. I receive about 10 e-mails a day – far more than your average dating website – and all of them are totally over the top. And when you have come out of a marriage to a man who didn’t pay you any compliments, it is pretty strong stuff.

For women like me – single, successful and of a certain age – the ideal dating partners aren’t the divorced-dad brigade, as everyone assumes. Who wants another embittered divorc� looking for a second mum for his kids? If you already have children (I have two) and your own money (I run a company with more than 100 employees), and you’re finally finding the time to enjoy yourself, you want someone who is looking for the same no-strings-attached fun as you.
So boys in their twenties are perfect.

A lot of it is about energy. When men reach my age, they slow down. Their idea of a fun night is one spent watching the telly. Women, however, speed up, so there is a huge mismatch. Getting my husband just to agree to go on holiday used to be like pulling teeth. Younger men also have a huge appetite for romance, and like to indulge it with a woman who isn’t trying to settle down.

It’s not just about sex – which can be pretty average – it’s also about attention. I get endless messages from them, asking me how my day went. When you’re a boss or a mum, nobody asks you how you’re doing.

Another appealing factor is the lack of competition. With my ex, I was caught in a terrible cycle of constantly playing down what I earned and achieved in order to make him feel better. I made sure I drove the small car and he drove the big car, and I always used to let him pay for things in restaurants, even though it was pretty much my money. With young men, I don’t have any of this. Because I’m so much older, they don’t find my success threatening, they just accept it.

Which is not to say that the whole toy-boy dating game is free of problems – the main one being that they’re so young. They always come on strong, then back off when you suggest meeting up. They can be incredibly flaky and constantly seek your approval. And they’re often unsure of what they want, hedging their bets in such a way that, if you’re not careful, can hurt.

I met my nemesis in the form of a 23-year-old estate agent called Charlie. He was gorgeous, and his attention was hugely flattering. He would text obsessively and constantly send e-mails. So when a few months into the relationship he started cancelling at the last minute and going Awol for several days at a time, I suspected that I might not be the only woman he was dating.

I set up a fake profile – not to entrap him, but just to see – and, sure enough, after a mere two days he made an approach. Then I noticed a post from another woman on the website’s forum, saying that she’d had a bad experience with one of the boys, and some of the details sounded familiar. I contacted her and discovered that, yes, it was Charlie. She had even confronted him, and he had gone demented, saying that lots of people were in touch with other people on the website. Which is fine, but he hadn’t been honest about it. I remember he had even said to me at dinner once: “Why would I need to be on that website now I’ve met you?”

In the end, I didn’t confront him myself, I just broke off contact. I simply sent him an e-mail saying he had been found out and then never heard from him again. I’m not naive, I do expect some fast and loose behaviour: at 23, you don’t really know what you want, and I’m sure I did the same at his age.

This is my picture

But they’re not all like that. Some of them are looking for mother figures: dependable women who aren’t flaky or airheaded like women of their own age. Boys in their twenties are, well, boys in their twenties. I don’t regret it, but I did give him one expensive present, which was foolish, and I wouldn’t do again. I’m more cautious now – but it hasn’t put me off.

Probably for all these reasons, my friends were sceptical at first. They presumed these boys would only be after money and/or sex and consequently mess me around. A lot of them also don’t understand what I see in a younger man. The other day, one of my friends asked me why I didn’t want a man to look up to. They can’t grasp the fact that I genuinely don’t need a male role model, and I don’t need anyone to provide for me, either.

As I explained to a friend who asked me when I was going to ditch this “whole silly game”: imagine you get to work on a Monday morning, and you have two e-mails in your inbox. One says: “Wow, you’re so hot, I can’t stop looking at your photo. I’ve never seen such a combination of sophistication and sex, blah, blah, blah.” And the other says: “Hi, I’m Jim. Divorced dad, three boys. Don’t see a lot of them, because my cow of an ex-wife refuses to let me have access, but, hey, I’m not bitter. Trying to rebuild my life and looking for someone to do it with.”

Which one would you go for?


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Latin Billboard Awards- Miley Cirus, Hilary Duff, Rihanna for Spring Break- Jessica Alba Shower- Faith Hill, Carrie Underwood at ACMAs
Celebrity Retreats and Gift Baskets
March 17, 2008

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Sunday, March 16, 2008

Study: start ups owned by women gain a strong momentum in the venture capital community

Green technology in cosmetics and nutraceuticals
Women are catching up with male entrepreneurs
The latest figures suggest that the ratio of male to female business start-ups has changed from 2.5:1 a couple of years ago to 2:1. But this still leaves women lagging far behind. So what’s the problem?
“Women are far too modest about asking for finance,” says Dr Rebecca Harding, managing director of Delta Economics, which researches entrepreneurial activity. “Men talk up their business plans, promising tenfold growth of investment capital over a few years. Women predict doubling or trebling growth. Women also put in less of their own money. This can signal lack of confidence in the venture.”

Herta von Stiegel, executive chairman of Stargate Capital Investment Group, which raises money for businesses led by or serving women, says the problem goes deeper. “It’s predominantly men making the decisions and they don’t always recognise a good entrepreneur or a good product, especially if it’s female-focused. There’s a lot of cross-referral and co-investment and if you’re not part of the network it can be difficult to access.”

Women are also less likely to stay in business: 25% of their start-ups close, compared with 20% of men’s.

Nevertheless, the 620,000 businesses majority-owned by women generate a total turnover of £130 billion a year.

Gwyneth Fleming says she “felt invisible” when trying to raise finance for her cleaning company, despite having set up a similar business that generated turnover of £4.5m in five years. Fleming, 57, used £100,000 of her profits for the venture, Renfrew-based GS Associates, in 1999. “I had an overdraft facility of £50,000 but it wasn’t enough to grow the business.”

It took three years to graduate from her local bank branch to the commercial team and secure a flexible overdraft to pay wages. “Working with someone who understands your objectives and is with you every step is the biggest thing to get right,” she says. With 400 outlets, 3,500 employees and a UK-wide client base, turnover has grown from £4m to £25m in the past five years.

Sharon Munro became managing director of Glasgow-based Barrhead Travel in November after leading a buyout of the company founded by her father 33 years ago. She plans to increase turnover by 25% to more than £100m this year. January bookings were 30% up on last year.

To fund the buyout, Munro, 33, raised a bank loan of “some millions” and put in an unspecified amount of her own money. She owns 75% of the shares. The company has nine shops, with three more planned this year, 350 staff and 130,000 customers a year.
POMEGA5 oil soft gel caps are currently sold in the united States

Having her father on hand until he switches from semi to full-time retirement later this year is fantastic, she says. “But I have to make the decisions, so it’s up to me to question all the advice I’m given.”

Von Stiegel believes a lack of networking and mentoring opportunities hampers many female entrepreneurs. But help is available to overcome this problem. Clare Logie is director of HBOS Women, Bank of Scotland’s full-time unit dedicated to encouraging and supporting female entrepreneurship.

“We see women entrepreneurs as an emerging market especially in the domain of green technology such cosmetics and nutraceuticals as and we want them to come forward, particularly those who want to grow their businesses,” Logie says.
HBOS Women provides networking opportunities at public events. Seminars and lunches are held three or four times a year in partnership with organisations such as the London and Glasgow Chambers of Commerce and the British Venture Capital Association.

Tzeira Sofer the founder of Pomega5 addressing a press conference at her office

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