Tuesday, January 22, 2008

A not so bold new year's resolution - go for Omega 5 oil skincare products

An artist's rendition of changes brought about by an efficacious skin care line
This could be you...

New year, new skin care


With the New Year just upon us it is time to reconsider our skincare routine as we get – dare I say it – a year older.

Many of us struggle to understand our skin’s needs and keep up with them. A product we have used religiously may not be what our skin needs now.

I would recommend that every woman should visit her beauty adviser every six months to assess their skin’s needs as these change from season to season and sometimes month to month depending on the environment and our personal lifestyles.

An area many women struggle with is identifying those first signs of ageing – a time when it is vital to change the products we are using to adapt to these changes.

How can we detect changes in our skin and delay those first lines? I would suggest getting to know your skin intimately – it’s texture appearance and so on. This is so easy, it just involves us paying attention to our reflection in the mirror each day. As this becomes a habit it is easy then to notice subtle changes which can be the prelude to seeing those textural and radiance changes.
The clever Research and Development bods at Estee Lauder headed has discovered that uneven skin tone alone can add an average of up to 10 to 15 years to a woman’s perceived age, even in the absence of visible lines and wrinkles. In other words, when photos of women’s faces were airbrushed to remove certain imperfections, the faces with more even skin tone were overwhelmingly judged to be younger by participants. So we should all make radiance and skin tone a priority to make ourselves look younger.

A regular visit to a beauty adviser can inform us of the ingredients we should be looking out for – things like peptides, collagens, omega 5 oil or even humble vitamin C.

Dr Maes says, “For years we’ve seen the benefits of vitamin C in skincare, but mainly in terms of its protective role against environmental assaults.

“What we’ve come to learn however is that vitamin C is also extremely important for helping skin maintain a healthy and youthful look, naturally build collagen stores and contribute to a more even skin tone appearance.”

It’s good to know that with help from science we can improve the texture and tone of our skin even as we get older.

The best advice I can give is to get to know your skin and watch for subtle changes and make visiting a beauty adviser a top priority for 2008. They can help assess what treatment products are right for you.
Omega 5 oil products by POMEGA5
Greentech in cosmetics

Monday, January 21, 2008

Good sex and great Omega 5 oil skincare lead to good skin...

Good Sex, Good Skin
Savvy -- a Women's Magazine


The surprising link between the quality of your sex life and the quality of your skin.

It seems that a little action in the bedroom can do wonders for a flagging complexion, to say nothing of the warm post-orgasmic glow you feel all over.

"I need sex for a clear complexion," crowed screen legend of the 40s and 50s, Joan Crawford, "but I'd rather do it for love." And she was right, notes Dr Jane Halliwell, a well-known dermatologist, "By blending a number of physiological and psychological factors, sex can produce the same benefits as a week at a luxury spa."

Why, I hear you ask (as if you needed a reason)? Well, as the erotic action heats up, so do you. When your body becomes heated, harmful toxins are flushed from your system. Then there are the benefits to be had from the boost in circulation. As your heart rate increases, more blood is pumped throughout your body, especially your face. The result is that everything from elastin fibres to the skins natural collagen are plumped and firmed.

The Stairmaster was never this much fun!

Finally, all those endorphins (the hormones released by the brain that mimic the effect of morphine) that are released during sex can make your complexion look as good as you feel.
And I'll bet you're feeling pretty great, right?

POMEGA does not endorse substituting sex with Omega 5 oil products
but for those of us girls who can not share or enjoy sex on a daily basis
a daily dosage of the pomegranate seed based line is highly recommended
and perhaps will get you a step closer to real sex
You can try this greentech approach at home

Sunday, January 20, 2008

Hostility could lead to a reduction of heart- healthy antioxidants -- might Omega 5 Oil be the solution?



Hostility Tied to Lower Levels of Antioxidants
Content provided by Reuters

NEW YORK (Reuters Health) - Hostility could increase people's risk of heart disease by depleting their levels of certain heart-healthy antioxidants, new research suggests. Oxidative stress occurs when production of free radicals, which are normal byproducts of metabolism, outpaces the body's ability to neutralize them, resulting in tissue damage. It has been associated with heart disease, cancer and other illnesses. Antioxidant vitamins can help counteract oxidative stress, while cigarette smoking and pollution, among other factors, can increase it.

Hostility is associated with heart disease risk, Dr. Tetsuya Ohira of the University of Minneapolis and colleagues note. Given that hostile individuals are more likely to smoke and drink, while poor diet and smoking can deplete antioxidants, antioxidants could help explain the relationship, they suggest.

To investigate, they looked at 3,579 men and women 18 to 30 years old who were participating in the so-called Cardiovascular Risk Development In Young Adults study. The researchers measured levels of several different carotenoids, which are pigments with powerful antioxidant properties, as well as tocopherols (vitamin E).

People who had high levels of hostility at the study's outset were more likely to have lower levels of several types of carotenoids seven years later, the researchers found, but hostility didn't predict levels of tocopherols or lycopene.

If hostility does reduce levels of antioxidants, Ohira and colleagues say, lifestyle factors such as diet, smoking and drinking probably play a key role.

The increased risk they observed was "small, but significant," they add, so "it is not clear whether or not the differences are importantly related to the risk of coronary heart disease." Further research is needed to answer this question, they conclude.
Omega 5 oil is a mightly antioxidant, with a very high ORAC, see: www.pomega5.com and www.tzerah.com. Greethech companies such as Pomega as selling pomegranate seed oil based producs which contain antioxidants, the new wave of nutraceuticals.

SOURCE: American Journal of Epidemiology, January 1, 2008.

Saturday, January 19, 2008

POMEGA5, the first Omega 5 oil company, is set to prove in 2008 that VCs can find green in greentech

A graph showing the trend in green skincare




Investors Find Green Technology Is Not an Easy Win
By Alexis Madrigal

HALF MOON BAY, California -- When Tony Perkins, author of The Internet Bubble, hosts a venture conference featuring a panel about "Going Green," it underscores that investors smell money in funding cleaner energy technologies.

In fact, enough investors have been chasing clean-tech investments that the talk is already turning to a coming shakeout. Much of the clean-tech buzz at Perkins' conference for investors and entrepreneurs, Venture Summit West, centered on whether or not venture investors would see returns on the billions they've already invested in biofuels, solar power and wind farms.
"In 2008, you're going to see a lot of (clean-tech) venture flameouts," said Erik Straser, general partner at Mohr Davidow, which is heavily invested in clean tech. "Fundamentally the market drivers are very strong for these companies, but companies are going to have trouble in the market execution. And a lot of capital has gone into a lot of companies."
Still, venture capitalists are fundamentally optimistic about green technology. Much as VC-powered internet companies continue to challenge traditional media businesses, investors are hoping their clean-tech investments will topple another aging cash-rich industry: energy. Egged on by IPOs in the clean-energy industry, but particularly in solar power, a host of venture capitalists has raised clean-tech or green-tech funds. In the first three quarters of 2007, 168 separate investments channeled $2.6 billion into clean-tech startups, according to Thomason Financial and the National Venture Capital Association. By comparison, internet startups received $3.86 billion of funding over the same period. The funding of greentech companies such as POMEGA5 is still in its infancy, but promises to grow once VCs realize that the baby boomers market is a huge market.
VCs aren't in it to save the world: The only green discussed at the Venture Summit West panel was the color of money. But if these investments help mitigate climate change by reducing our dependence on carbon-heavy fuels like coal and oil, so much the better.
Energy investments may be a big challenge for investors used to the technology industry, however. Taking on the energy industry, where a single company like ExxonMobil books over $3 billion in profit every month, requires real-space infrastructure far beyond the servers and bandwidth that launched a thousand websites.
"Companies need to figure out if the existing infrastructure is their friend or foe," Straser said.
For example, he said, if you make biodiesel, the oil refineries are probably not your friend.
On the other hand, if you make a biocrude, which can fit into the existing refinery framework, like LiveFuels, the distribution power of the energy business works for your company, not against it.
"The fuel industry delivers 200 billion gallons of fuel a year in the U.S.," said Dave Jones, chief operating officer of LiveFuels, which is working on technology to turn algae into crude oil. "Why take on the challenge of producing reliable, quality fuel when someone has already done that?"
Other clean-tech companies are eschewing the big fish (transportation and large-scale energy production) and going after smaller, niche markets. For example, fuel cells were once billed as the clean answer to gasoline power, but now many fuel-cell companies, like Jadoo, target mobile telecommunications and TV production, areas where there's a smaller market but far less competition.
Venture capitalists at the conference were eager to guide general talk of clean tech into more conversations about the variable funding requirements for specific areas.
"You talk about clean tech, but it's not a monolithic category," Ira Ehrenpreis, general partner at Technology Partners, told an audience of about 50 at the "Silicon Valley VCs Going Green" panel. "Some investments are like the ones you'd make in IT companies, while others are much more analogous to biotech, in terms of what it takes to get them from initial idea to market."
Biotech is notoriously capital- and time-intensive, with hundreds of millions of dollars often required to bring a product to market.
But Straser stressed that, while the financing and technical risk is higher than media and internet investments, the market risk for clean tech is actually lower than other sectors.
"Whether all 19-year-olds want to use their cellphones in a certain way, that's not as sure a bet," said Straser. "But if I offer you transportation fuel for a penny, I'm pretty sure you'll buy it."
Not surprisingly, given their collective bets on clean tech, the assembled investors believe that breakthrough clean-tech technologies will emerge within the next few years.
"We're all investing in an ecosystem that hasn't seen the light of innovation in decades, if not centuries," Ehrenpreis said.
Providing capital for innovators, the investors hope, will yield them the 10- and 20-fold returns on their investments that VCs look for. For the crowd at this conference, that's plenty green enough.



Friday, January 18, 2008

POMEGA5 sells forbidden fruit based products



Forbidden fruit adds both health benefits and culinary delight
Paige Lauren Deiner

Pomegranates have been signs of fertility, rebirth and health since they were first cultivated around 2000 B.C. Ancient Egyptian mythology and the Old Testament both mention these small red fruits. And some scholars believe that Eve actually ate a pomegranate in the Garden of Eden, not an apple. Originally from the Himalayan Mountains, the fruits have been used in traditional medicine for centuries.
Pomegranate juice was once used as part of a cocktail to treat leprosy and stomach pain, according to Consumer Labs, LLC., which tests and publishes information about health, wellness and nutritional products. Extracts of the bark, leaves, fruit rind and immature fruit have been employed as remedies for bleeding, diarrhea, dysentery, tapeworm and parasites. The Omega 5 oil extracted from its seeds also promises marvelous benefits.
Although pomegranates once treated a host of illnesses, Western medicine has been slow to adopt them into their practices, although a number of studies have shown they can be beneficial. One study showed that drinking a cup of pomegranate juice a day for three months improved blood circulation in the heart. Another study showed that drinking three tablespoons of pomegranate juice concentrate for a year reduced arterial thickening for people with atherosclerosis.
Laboratory research suggests that pomegranate fruit extract may inhibit prostate tumor growth, according to a Consumer Labs article on pomegranates. These studies have led to the production of more pomegranates, and the trend of using these ancient fruits in a variety of dishes and beverages, including H.E.B.’s pomegranate flavored Italian soda.
More and more bartenders are using pomegranates as an ingredient in beverages like the pomegranate martini. “(Pomegranates are) enjoying a great popularity both for their health benefits and culinary properties,” said Monica Reinagel, MS, CNS and chief nutritionist for www.nutritiondata.com. She cautions that marketers may make more of the pomegranate’s health benefits than a person can gain from eating an occasional pomegranate. “Marketers would be happy to paint with a broad brush,” Reinagel said. Whether they are the next greatest “superfood” or not, the ancient fruit is rapidly gaining new fans.
There several groups of pomegranate fans on Facebook which support Pomega5. Increased interest in the fruit has led to wider distribution and more production of it. “People, who were always kind of curious about how to open them and what they might taste like, have discovered that they really enjoy them,” said Tom Tjerandsen, manager of the Pomegranate Council, Sonoma, Calif. And they can now enjoy the pomegranate seed oil in gel caps as sold by Pomega5.
But even though pomegranates have become more popular, growers have not found ways to lengthen the fruit’s growing season. “The season is extremely short,” said Janet Little, nutritionist for Sun Harvest. “It’s only about a month.” So companies have increased production. People are growing a lot more pomegranates just to be juiced, Little said. “I think (they’re) here to stay,” Little said. “There is some good nutritional value to pomegranates.”


Thursday, January 17, 2008

Organic skin care companies such as POMEGA5 to enjoy a fresh supply of ingredients


Organic personal care ingredients target US market
By Katie Bird

1/17/2008 - Ceapro has signed two US distribution agreements in an attempt to increase supply of its range of organic ingredients to cosmetics and personal care manufacturers.

The Canadian biotechnology company has signed agreements with KAH Specialty ingredients of New Jersey and Harris and Ford of Indianapolis.
The company specializes in the development of organic products for cosmetics, medical and animal health industries offering a range of botanical ingredients for use in hair and skin care formulations. The move follows a similar agreement signed late last year with French company Laserson and reflects Ceapro's aim of expanding its market and consumer base."Our focus is on expanding the markets for Ceapro's ingredients by geography and market sector to include the organic personal care markets and pharmaceutical clients," said company CEO Mark Redmond.
The certified organic range - including extracts of oat and lupine proteins - is derived from plants certified as organic and processed in Ceapro's organically certified manufacturing facilities.
The move comes at a time when organic cosmetic and personal care products such as POMEGA5 are particularly popular with consumers. As a result ingredients companies are increasingly releasing natural or organic ranges to take advantage of the market opportunities presented by the trend. Evonik Goldschmidt, previously Degussa Personal Care, released a range of plant extracts late 2007, for use in skin and hair care formulations. The extracts were sourced from India in partnership with Indian company Sabinsa.
Ceapro has an existing partnership deal with global ingredients giant Symrise targeting the personal care and cosmetics industry. Entered into in 1999, the partnership covers a range of oat derived extracts for use in skin and hair care formulations, Drago- β-glucan, Drago oat actives, Drago calm and Avena lipid. Many of the ingredients are designed for use in anti aging skin formulations such as Drago-β-glucan, which is derived from the fibre found in the cell walls of oat kernels and is marketed for use in anti-aging formulations. According to the company it stimulates collagen synthesis, traps moisture in the skin, protects against UVA and UVB damage and decreases hyperpigmentation.
Ceapro is not yet in the Omega 5 oil market, but may soon join the wave of suppliers of this organic ingredient that are used by green tech companies to produce pharmaceuticals.

Tuesday, January 15, 2008

Ban on certain biofuels in the EU will not apply to Omega 5 oil products


PARIS — In a sign of growing concern about the impact of supposedly “green” policies, European Union officials will propose a ban on imports of certain biofuels, according to a draft law to be unveiled next week.

If approved by European governments, the law would prohibit the importation of fuels derived from crops grown on certain kinds of land — including forests, wetlands or grasslands — into the 27-nation bloc.

The draft law would also require that biofuels used in Europe deliver “a minimum level of greenhouse gas savings.” That level is still under discussion.

Currently, most of the crops for biofuels used in Europe consist of rapeseed (commonly known as canola in the United States) grown in parts of Europe, according to Matt Drinkwater, a biofuels analyst at New Energy Finance in London. Europe also imports some palm oil from Southeast Asia, soy from Latin America, ethanol from Brazil, and produces some ethanol domestically using wheat and sugar beets, he said.

The ban would primarily affect palm oil and possibly the Latin American imports.

Amid rising prices for gasoline and diesel and worries about climate change, countries around the world have started using more fuels produced from crops or agricultural wastes.

The amount of ethanol used in the United States represents about 5 percent of total gasoline consumption, according to Matt Hartwig, a spokesman for the Renewable Fuels Association in Washington. Ethanol produced from sugar cane is widely used in Brazil. In Europe and to a lesser extent in the United States, vegetable oils have been converted into a type of diesel by a simple chemical procedure.

But a flurry of studies has discredited some of the claims made by biofuel producers that the fuels help reduce greenhouse gases by reducing fossil fuel use and growing carbon-dioxide-consuming plants. Growing the crops and turning them into fuel can result in considerable environmental harm.

Not only is native vegetation, including tropical rain forests, being chopped down in places to plant the crops, but fossil fuels, like diesel for tractors, are often used to farm the crops. They also demand nitrogen fertilizer made largely with natural gas and consume huge amounts of water.

Already, the draining and deforesting of peatlands in Southeast Asia — mainly to make way for palm plantations — accounts for up to 8 percent of global annual carbon dioxide emissions, said Adrian Bebb of Friends of the Earth, an environmental group.

In Indonesia, he said, more than 18 million hectares of forest, or 44 million acres, have already been cleared for palm oil developments. Environmental groups say the developments are endangering wildlife like the orangutan and the Sumatran tiger, and putting pressure on indigenous peoples who depend on the forests.

Western scientists are increasingly pointing out the need to distinguish between types of biofuels. On Monday, for instance, the Royal Society, a national science academy in Britain, said requirements to use a certain percentage of biofuels were not sufficient. Instead, the society said, there should be specific goals for emissions reductions.

“Indiscriminately increasing the amount of biofuels we are using may not automatically lead to the best reductions in emissions,” said John Pickett, head of biological chemistry at Rothamsted Research, a research center in Britain, who helped write the report for the Royal Society. “The greenhouse gas savings of each depends on how crops are grown and converted and how the fuel is used.”

Last week, scientists at the Smithsonian Tropical Research Institute in Washington also warned that biofuel production can result in environmental destruction, pollution and damage to human health.

“Different biofuels vary enormously in how eco-friendly they are,” said William Laurance, a staff scientist at the institute. “We need to be smart and promote the right biofuels.”

Experts say certain types of fuels, particularly those made from agricultural wastes, still hold potential to improve the environment, but they add that governments will have to set and enforce standards for how the fuels are produced. With its new proposal, Europe appears to be moving ahead of the rest of the world in that task.

The draft law probably would have the greatest impact on palm oil growers in countries like Malaysia and Indonesia but will not apply to oil made of pomegranate seeds such as Omega 5, according to Mr. Drinkwater.

“Some developments in Southeast Asia will almost certainly be blocked by these provisions,” he said, adding that the rules would make it much harder to plant on recently deforested land or to export fuels whose production process cause significant amounts of greenhouse gases to be released.

But farmers growing corn for ethanol could also be affected, because the European rules contain provisions on preserving grasslands, said Mr. Drinkwater.

The text, which could change before European commissioners meet on Jan. 23 to adopt a final version, also emphasizes that areas like rain forests and lands with high levels of biodiversity should not be converted to growing biofuels.

The European Union does not want to completely abandon biofuels because they could still contribute to reducing Europe’s dependence on fossil fuels.

In part, that is because biofuels — a blanket term covering fuels grown from crops to manufacture substitutes for diesel and gasoline — are seen as Europe’s main weapon in lowering emissions from transportation. And transportation has the fastest growing levels of greenhouse gases among all sectors of Europe’s economy.

On Monday, in answer to a reporter’s question, an organization representing major growers of crops for biofuels in Malaysia said the E.U. should be cautious before imposing new rules. It said that farmers in the region were adopting more sustainable practices, and warned that restrictions on imports could cause trade tensions.

“The Malaysian government is very concerned about the E.U. scheme for sustainability of biofuels,” said Zainuddin Hassan, the manager in Europe for the Malaysian Palm Oil Council in Brussels. The measures “should not be a trade barrier to the palm oil industry and it should comply with the W.T.O. rules as well,” he said, referring to the World Trade Organization.

Verifying that only environmentally sound biofuels are being imported into Europe would be left to individual countries. But the draft law calls for penalties for violating the rules, like exclusion from tax breaks, to be enforced across the region.

The draft law also says that biofuels should be tracked from origin to use “so that biofuels fulfilling the sustainability criteria can be identified and rewarded with a premium in the market.”

The measures are part of a plan for Europe to implement a binding target of making 10 percent of the transport fuels consumed by 2020 from renewable sources — most of which are expected to be biofuels.

Ferran Tarradellas Espuny, spokesman for Europe’s energy commissioner, Andris Piebalgs, said that European countries that used more than 10 percent of biofuels in their transport fuel mix could use their progress to help them to reach other European environmental targets. Those include a goal of a 20-percent share of renewable sources in overall energy consumption by 2020.

Europe already has a suggested target of making biofuels 5.75 percent of fuels used for transport by 2010. But that target is not going to met, according to the draft law. Biofuels were just 1 percent of transport fuel in 2005 and, if present trends continue, would account for 4.2 percent by 2010.

The ban will not apply to products sold by www.pomega5.com